Hello Google, “find me the nearest coffee shop”
“Call Smriti from my phone-book.”
“Siri, tell me the weather updates.”
When AI pioneer and advocate Alan Turing said ‘a computer would deserve to be called intelligent if it could deceive a human into believing that it was human’, this was exactly what he meant.
Made with enough precision and keenness to empower human efficiency, these Artificial Intelligence Applications prove to be a total game changer. They provide you with the real-time result that is personalized as per your need.
But are global giants like Google and Apple the only brands leveraging AI for user engagement?
Well, the answer to that is No. A growing number of marketers around the globe are now depending upon AI to optimize their marketing visions. After all, an automated programme which can help you identify the potential market and its customers can assure you don’t miss a prospective business opportunity.
Emerging of Artificial Intelligence has resulted in abridging the gaps which were prevalent for years between customers and producers. With major breakthrough work and amendments taking place, let’s have a look at how Artificial Intelligence is ready to redefine our consumer engagement experience:
Improvising the Real-time Response
A recent study reveals that brands which respond within the first five minutes of a query have a higher conversion rate. By integrating AI into your marketing strategy, it seems that businesses can now come up with a perfect and customized solution for your prospective leads in order to facilitate nurture a steady business relationship.
Know Your Consumer Better
Customers have certain buying patterns, a preset bias that influences their decision-making. AI-based marketing accurately identifies your customers through their potential buying patterns by enabling you with a result based on their behavior. Its’ machine learning algorithms enable AI-driven systems to improve themselves on the real-time basis thereby making your brand communications accurate over time.
Developing A Greater Connect
A data-driven approach can also enable businesses to connect better with their customers. AI systems use advanced Chabot’s for online engagements as well as voice computing for over-the-phone interactions. The value within AI-based systems is that they do not function on a conversation template, but rather act as a replication of a real-life marketer capable of adapting to changing consumer requirements. This helps in initiating deeper brand-customer interactions and enhancing the overall customer experience.
Hassle-free Brand Experience
To ensure maximum business traction a seamless customer experience has to be consistent across all the customer touch points. Artificial Intelligence readily augments your marketing strategy to deliver your prospective customers with a hassle-free brand experience across various marketing channels.
Track Your Client
Does your business have a lack of dynamic customer insights? AI and automation address this gap by allowing you to track the IP addresses of your website visitors in reverse. Artificial Intelligence curates detailed user contact information of potential clients for you to build your business upon.
Thus, AI is a game changer in the market.
The earlier the businesses realize its potential, the better numbers they can see in their sales report. Do you agree with the observations made in this blog post? It will be great to hear your opinion too.